A rebrand of Morning Rose Cafe, a restaurant in my hometown that offers gourmet brunch all day. They offer traditional dishes for locals and tourists and encourage a sense of community in a quaint and charming location. The new branding system that evoked memories and tradition but still tied to the people behind this restaurant and the importance it has to our town.
I generated my own typeface and logo marks for this project to create a brand that is honest, compassionate, and charitable. Embracing the honestly, behind the restaurant in that they serve meals someone would be proud to serve their own family. Embracing their compassion for making you feel comfortable in their space as if you were eating in your own home. As well as charitable being a restaurant that gives back to the community.